Jane Gibbs – General perception of the shop

Simon: And what was the perception of the shop then?

Jane: I think it was probably generally thought that you weren’t well off but you certainly weren’t working class to shop there. And that’s not to say if you were working class and you went into the shop you were treated in any way different from anyone else, but I think probably, yeah, you were thinking more of the upper, middle to upper class would shop in Pack and Cullifords. Yeah, maybe. I’m might have got that wrong but from my perception probably that’s what I would say.

Simon: So, if you had said to somebody that I’ve just bought some new shoes from Pack and Cullifords or from Elizabeth Pack, they’d be ‘oooh.’

Jane: I think they would. Yes, they’d be most impressed. Maybe that’s the thing. Buy things there to be impressed, but I know my friend Kay bought several … not long before they closed, evening dresses there, and she said they were such an amazing choice.