Jane Caldow – How to pick the right stock

Simon: So, where did the skill of picking the right clothes come from then?

Jane: I think it’s part of what you learn with experience isn’t it? Definitely, and you would look at something and think if you knew your regular customers like my aunt would and my mother would, like the Jaeger range mummy would buy for people down here more, you’d buy much more navy for the summer because navy is a good colour for the Island.

People sail and it’s a navy and cream … and you would buy, yes, you would buy your summer season because you’re in a more beachy holiday place aren’t you? And in the winter you’d have all the do’s going on and things.

Simon: Yeah, there’s so many bits that have to come together to make it work as successful as it did.

Jane: Yes, for those years it was going. I mean my aunt carried on and she had a very, very good name as well when she was running her own business. Carrying on independently.